![]() SWOT analysis can help you decide which is more appropriate to use when tasked with analysing a company. Understanding the differences between a PEST vs. Related: What is a TOWS analysis? (definition and how to conduct it) PEST vs. SWOT analysis and list the benefits of both. In this article, we define what SWOT and PEST analysis are, explore the differences between a PEST vs. As they both have benefits and drawbacks, it's helpful to know their differences to better decide whether a PEST or SWOT analysis is more appropriate. These two distinct types of analysis help create an objective perspective about a company's strengths and weaknesses and help make more informed decisions. ![]() The PEST and SWOT analysis are two common methods for analysing companies.
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